Masters of Vision

Seek out your weaknesses – then work tirelessly to get rid of them.

Ian Poulter / Golf

It’s quite simple, really: I wear Oakley because it’s the best. You want to look, feel and play your best. With the way technology has come along and the clarity of the lens, I have 100% trust in what I’m seeing. Add on all the styles and colors? I love wearing them. And when I play, I know I’m wearing the best in the business.

Sport dominated Ian’s school days. Football, basketball, soccer — and yeah, golf. An insanely passionate young athlete, the greatest achievement Ian attained in his sporting infancy was actually rejection. At 15, the soccer premiership Ian coveted turned him away. Insert: driving range. Exit: a misspent youth. Blessed with a self-driving passion that burns to be as good as he possibly can — at whatever he’s doing — Ian turned himself into one of the world’s finest shot makers. From tee to green.

Interview

You broke a few clubs:

There’s days when you shoot par, and should’ve been six under. It’s frustrating — I’ve learned to try and control it. I’m still very passionate on a bad day. I’ll show some passion, and that’s the perfectionist in me. I’ve learned how to move on to the next tee…to use that inner passion the right way, rather than negatively. It snowballs too easily with anger and frustration carrying over from hole to hole. Now I’m in position to channel that aggression into shot-making.

And spent some quality time in the zone:

It’s what you live for. Sometimes, it’s not even explainable. You’re on the course, making putts, holing second shots…just doing your thing. It happens without any real reason. You can be in it so good that at the end of the day, you say, “How did that just happen?” And you wonder why every day can’t be like that.

By expecting to win:

My goal, every week, is to win. And it’s a fine line between setting unrealistic expectation levels while setting your goals. But I expect myself to perform. To play well. And I’ve worked to relax and really enjoy the moment. Those are the days you perform your best. Surround yourself with good people, focus on your main goals, relax your mind and you will perform.

And enjoying the ride:

It’s the best job in the world. After sitting in a pro shop working twelve hour shifts for five years in my teens and early 20s…it’s been a dream come true. To be successful at a job that I love doing — a sport, even more so. I feel lucky. Proud. And that’s why I appreciate everything that comes with it. Success breeds success. So I test myself all the time, trying new shots, working, practicing. And ultimately: winning.

Lens

G30 View Lens in Action

Extremely versatile lens, able to handle varying light conditions to better read subtleties in greens and fairways.
Ideal for playing in and out of the shadows and direct sunlight.
The base tint combined with the unique Iridium coating increases contrast and depth perception in all shades of green.

View G30 Lens collection

Frame

Flak Jacket

Sport professionals demand nothing less than the best, and we’ve answered their challenge for decades. World-class athletes have driven us to create innovation after innovation, including interchangeable lens designs with unbeatable optical clarity. FLAK JACKET® takes that to the next level with the latest in performance technology.

Learn more about Flak Jacket