New Zealand native & professional golfer Michael Campbell – once a contracted Oakley golfer now on a product deal – fended off Tiger Woods during the final round of the U.S. Open and claimed his first major Championship title.

Campbell almost quit the game seven years ago. He couldn’t…

Steamer Lane – the ultimate contest spot, warm and sunny June weather, and waist-to-head high surf. The ingredients were ready. Throw in hungry Santa Cruz Groms, and seasoned pros and you get a full day of progressive surfing. Early morning fog and low tide made for an interesting start. Having…

The British invasion has begun. A storefront in the heart of London is the latest outpost. You can’t blueprint shock and awe, but the designer is an architect from the school of "If you don’t get it, it wasn’t meant for you." And that’s the unconventional mindset that defines everything…

Oakley, Inc. (NYSE:OO) today announced the addition of a 512MB version to its highly successful OAKLEY THUMP™ line of digital music eyewear and a new frame and lens color combination for the 256MB model. The upgraded OAKLEY THUMP™, which is available for immediate delivery beginning June 1,…

Oakley hits the beach this summer with much more than boardies and rash guards. We recently expanded our women’s surf wear line to include some smoking swimwear. The Oakley women’s surf team recently returned from Fernando Island, Brazil, where they shot the first images of the line. With the…