As the “Own the Mountain” Rev Tour moves into full force, it leads us into one of my favorite places to ride, the Northwest. Our stop this time was in Seattle. While we had a few days off, our friends out at Mervin Manufacturing invited us out for a rarely given private tour of their…

With the winter season in full swing. Denver’s REVTour stop was packed. Oakley retailers drove in from all over the front range of Colorado. They were ready to party and head over to the now famous custom goggle bar.

A beautiful blue bird day and nice temperatures set the perfect stage.…

Oakley extremists unite. Are you one of the most hardcore Oakley brand enthusiasts in the country? Prove it at OakleyPilots.com. We’re opening the door to our creation bunker, assembling the Top 50 fanatics at the Oakley Interplanetary Headquarters for an all-inclusive boot camp. A complete…

The Rolling O Lab made the journey to Washington. Their mission was to educate the local Oakley retailers, sales associates, athletes, and local media. And The Rev tour delivered another home run on the west coast.

Chanelle Sladics was on location shooting for FUEL TV’s The Daily Habit. And…

Oakley’s golf program shined very brightly yesterday over the Half Moon Bay coastline from sun up to sun down, as everyone brought there “A” game. The day started off at 6am with everyone working feverishly to set-up the Rolling O Lab, Custom “Flak Jacket” Bar, sign-in area, branding on course, BBQ…